How "innovation" works
These days at work we are "entertaining" students from highschool, explaining the possibilities of E-learning, collaborative software, sharing through blogs, Opensource, Wikipedia, and so on.
Aside, we have a bluetooth-enabled notebook, the students can take pictures using their smartphones and "tooth" them to the computer that will post them in a blog we set up for this occasion.
This led me to a reflection: it was the most "trendy" students who had the most "innovative" toys: smartphones, cameraphones and so on. They did not care about the things we said. They were much more into football, hair-grease, tatoos and bullying (the so-called Tamarri). (Some of them were quite scary, actually)
But, in my opinion, it is exactly through them that innovation works (at least the phone and tecnhno-toys sector). It's them who buy these first (because it's cool, "and right people has them").
Of course there are geeks and hackers who get to those too, but it's the "Tamarros" that bring them into the masses.
Bella storia! :)






















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